Rising fashion star and LISOF graduate, Neo Serati’s approach merges conceptual fashion with accessibility and commercial sensibility. Shifting effortlessly between high-brow and lo-fi aesthetics, Neo embraces the fluidity of fashion in his design and styling work. Neo has presented collections at both Mercedez Benz Fashion Week Johannesburg and South African Menswear Week, and describes his label as “informed by South African youth culture, picking up on all the visual cues, the rebellious attitude and the spirit of innovation”. His label has been featured widely in the media and appeared on the cover of Marie Clair South Africa April 2016. Neo brings his fashion design eye to bear in his styling and has assisted Melissa Maxted-Henderson, Francois Ferreira, Carla Uys and Bee Diamondhead on a range of commercial campaigns, editorials and music videos. He is also carving his own niche with a dynamic group of photographers including Aart Verrips, Zander Opperman and Justin Dingwall.